| Santa Monica boxing hub to be the home of Matchroom on the west coast |
| Eddie Hearn and Peter Berg proudly announced that the Churchill Boxing Club will be relaunched as that Matchroom Churchill Boxing Gym as the world’s leading boxing promoter finds a first-class home in Los Angeles. Matchroom’s stable of fighters will have a base in the west coast hotbed of boxing with the Matchroom Churchill Boxing Gym, and the promotional powerhouse will be able to call on the facility for media workouts and promotional activities around its events, fighters and commercial partners. The Churchill Boxing Club opened in 2013 under the watchful eye of the critically acclaimed director, producer, writer, and actor Berg. The gym is currently home to seven pro fighters and has previously been used by the likes of Dmitry Bivol, Canelo Alvarez, Gennadiy Golovkin, David Benavidez and many more champions. Berg’s passion for boxing has been well documented and reaches beyond the gym, with him guiding the careers of many fighters, and this partnership with Eddie Hearn and Matchroom is a massing and meaningful moment for Peter and Churchill, as they step deeper into the world of boxing as respected and coveted members of the community. “It’s a very venture for us with the launch of the Matchroom Churchill Boxing Club,” said Hearn. “I had the pleasure of coming here and watching Dmitry Bivol train and I believe it is one of the top gyms in the country with great management. “Our business has become global in recent years and particularly with our move into America. I’ve had the pleasure of promoting some of the biggest names in American boxing and the biggest shows, but we wanted to do something different. “It’s important for us to provide a facility for our stable of talent that we felt was trusted, elite, with top trainers and facilities, and with our long-standing relationship with Peter Berg, who has just as much passion for boxing as anyone we’ve ever met. We both have a vision for the sport, we both love the sport and Peter loves to see the top fighters in the gym and for it to flourish, and it’s an opportunity for our fighters to have a home in California.” “One of the things that boxing needs is leadership, and responsible, quality, visionary leadership,” said Berg. “In my mind, Eddie Hearn is that leader, and I’m very happy and proud that our gym can be in business with the man who is going to lead the sport into the future. “We’re really proud to be in business with Matchroom and I hope that this is the beginning of a calling to pro fighters all over America that are looking for great training, a direct connection to the best promoters in the world in Matchroom, we’re open for business so come on down.” Integral to the new venture, Charlie Sims will be the Head of Development at the Matchroom Churchill Boxing Gyn. Sims’ father and world-renowned trainer Tony leads the Matchroom Gym in the UK in Essex, and Charlie believes the Los Angeles gym will be as effective in housing and hosting champions. “We have such a successful gym in the UK with Tony, so it was about bringing that over here,” said Sims. “The first time I walked into the Churchill Gym, I knew it was the right place. I was chomping at the bit to get this partnership going and I cannot think of two better stories to blend than Eddie Hearn and Peter Berg. It’s going to be a really exciting journey.” |
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