|Promoter Mick Hennessy is thrilled to announce that he has signed an exclusive official equipment partnership agreement with Everlast, the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment.
The multi-fight agreement will commence tonight with Hennessy Sports’ show at the Victoria Warehouse, Manchester, headlined by heavyweight title contender Hughie Fury’s showdown with Chris Norrad, that also features super-middleweight sensation Savannah Marshall, hot super-featherweight contender Alex Dilmaghani and the pro-debut of exciting amateur standout Michael Hennessy Jr.
All the action will be exclusively live on free-to-air 5 Spike from 7-9pm before coverage switches to Channel 5 from 9-11pm.
Under the agreement, Hennessy Sports events will be branded with the iconic Everlast logo in and around the boxing ring and the fighters’ promoted exclusively under the Hennessy banner will wear the famous fight brand’s equipment and apparel.
Hennessy, CEO of Hennessy Sports, said, “I’m delighted to agree this deal with Everlast who are globally recognised as the premier boxing brand and have an unrivalled history and tradition in the sport. I’m looking forward to beginning our relationship tomorrow night in Manchester with heavyweight star Hughie in the main event, live on Channel 5.”
Luke Smith, Everlast’s Brand & Sports Marketing Manager for UK & Europe, added, “We’re very excited to be working with Mick and the team at Hennessy Sports, as well as Channel Five. Mick is planning a big 2019 and we look forward to supporting some great free-to-air nights for boxing fans whilst helping to grow the sport.”